July 2, 2009
Dear Owner,
I hope your summer season is off to a very good start and I thank you for your collaboration during this very challenging year. I hope the global economy will be better for 2010. We have already started receiving requests, so we hope to have prices ready earlier this year.
This is why I am asking you to send Doorways your 2010 prices as soon as possible. In the meanwhile I suggest that you hold to the 2009 rates or consider decreasing your prices. American customers are now booking smaller, less expensive places and are looking for good values even for the larger villas. I believe that well-priced villas are what will sell in 2010 and anyone who is priced slightly under market will be able to make up in volume what they lack in price.
Also, for the second consecutive year, I have decided not to increase our markup for 2010. We have also been successful in giving on the spot discounts from our profit margin to close sales quickly.
If you don’t have your 2010 prices yet, we can offer the same program as we did last year:
Between now (July 2) and whenever you give us your new 2010 prices, we will offer customers the possibility to book now, pay the deposit now and the balance by December 31, 2009 and receive 2009 prices for 2010 bookings. This should encourage customers to book quickly before the prices go up. For you it will give cash in advance (full payment in 2009 for 2010 bookings) and some time to consider your 2010 rates.
Please let me know if you will participate in this program by sending an e-mail agreeing to the program or by sending us your 2010 rates as soon as possible.
I look forward to hearing from you with pleasure and welcome your comments and ideas.
Kit Burns
P.S. Suggested dates for the 2010 season attached.
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